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& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] Adidas and Nike are now two world sports brand giants, each to share a larger piece of the pie in a highly competitive market, from North America, Europe and "fight" to Asia. Years ago, the two invariably their Greater China headquarters in Shanghai; later even the flagship store, has to be done next door neighbor, were selected Huaihai Road shopping district. Synchronous compatriots seem brotherly, but it is running out of a commercial - without smoke a battle for Shanghai strategy carried out. About a year ago, the new adidas Group China headquarters in Shanghai opened. The new China headquarters is located at Shanghai ICC office building, with a total area of ??17,485 square meters, across seven floors, the space increased by more than 20% higher than the office site, become the heart of the adidas Group China region. Adidas Greater China attaches great importance to the opening of the new headquarters, that its has great strategic significance, "With our rapid development in China, the original office space stretched, we need to expand the headquarters office space, thus better providing support to employees. " Adi move, Nike has not been idle. Earlier this year, Nike Group announced the Nike employees in Shanghai to build a new area of ??approximately 600,000 square feet concentrated in Greater China headquarters. Was vice president of Nike Group, general manager of the Nike Greater China, said Qi Kaige: The new headquarters will not only all Shanghai Nike Group's employees and to work with the brand concentrated in the same area and the company's office facilities and operational capacity has been improved and expanded. has experienced successive years of rapid growth period, along with rising labor costs, rising rents, transportation and other costs, as well as open up the first-line market is almost saturated, Adidas and Nike in China's development has entered a bottleneck, everyone faced with the transition to open up the task. At this juncture, Adidas and Nike invariably choose to enable the new headquarters, and still the headquarters in Shanghai, have its overall consideration, just as many years ago the Asia-Pacific headquarters in Shanghai the same. 2003, Adidas will be the three major branches in mainland China, Hong Kong, Taiwan merged Greater China, and is headquartered in Shanghai. Adidas hopes to promote the Chinese regional markets by combining complementary strengths. While the Adidas company registered in Shanghai's back garden - Suzhou, but it was just a factory production line, while the real brain - management, but in Shanghai, "Shanghai can play the best radiation effects." Even when the 2008 Olympic Games in Beijing, as the Olympic sponsor Adidas did not give up this strategy. Bi Adi Nike's action earlier step. January 2002, Nike took Hong Kong as a subsidiary incorporated Nike Greater China headquarters in Shanghai controlled by Nike. After a lot of public relations consultancy, finishing after the discovery of such economic center of Shanghai is the focus of their organizing events. "Tennis Masters Cup, NBA preseason, Tiger? Woods to Shanghai, is a marketing opportunity." In Greater China headquarters moved to Shanghai after the market has also been given two sports brand giant huge returns. Nike's fiscal 2011 second quarter report: As of November 30, 2011, the Nike Greater China revenue of $ 482 million, an increase of 20%. From the earnings perspective, Nike Greater China region pretax profit of $ 174 million, an increase of 39%, Nike global market, an increase of six highest, the North American market with an 24% increase in second place. Adidas announced first half 2012 earnings report, sales in China grew 19%. For the Asia-Pacific regional headquarters of multinational location, Roland Berger Strategy Consultants has a list of the five most important factors: close to customers and markets; favorable legal and regulatory environment; stable and favorable political environment; Good business environment; favorable tax environment. With the establishment of a free trade zone, Shanghai showing the advantages of more respect. When China to embrace the world more open attitude, more urgent world eyeing China, Shanghai is undoubtedly the world is starting to become the "economic field" another jordan 3 katrina 2018 center: More and more elements and innovation resource wealth, toward Shanghai. Adidas and Nike high-level exchanges with reporters in both said that since the establishment of free trade zone, a better environment, more opportunities, but also to their development has brought new opportunities. Currently Adidas has built a 'road towards 2015' strategy, Nike also plans to move into new headquarters in the first quarter of 2014, new opportunities, they look forward to the new development, across a new height. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: Apparel Network & nbsp; global fashion brand network.)Please inform friends and relatives around, buy shoes must support NIKEFANS identification, if there is no genuine goods, give free replacement, and then order, or not touch, this is the truth * assumes assumes assumes assumes assumes assumes assumes assumes assumes assumes. Add: fake is a fake do not ask, can say to tell you, can't say don't ask this is for the sake of everyone assumes it assumes assumes assumes assumes assumes assumes. 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Such as wool coat, shop wool component may be less than the entity shop, light.Time: 2008-08-04 10:22 source: China shoes 365 information center information center 365 Author: Chinese shoes Click: basic unit name: recruitment Weihai Yiming commerce company: the United States position Chinese shoe investment agency Description: the United States is looking for Chinese shoes Wenzhou area investment agency, familiar with the local export shoes enterprises, well paid, broad prospects. Send your resume to or QQ445289051 basic data& nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] this is a high-Skyline (Colin Currie) any managing director of Adidas Greater China's fifth year, he joked, hard work made him this years old quickly, and put on his spectacles, he added a wrinkle, a recent filming process, also the request of colleagues, the first use of the foundation and other cosmetics. Skyline high workload and the pressure is not difficult to estimate bear, when he was promoted to number one in Greater China, proposed the "Gateway 2015" development strategy in 2010, the goal is clear, he wants to Adidas in 2015 end sports brand in Greater China No.1. Adidas was the case in China face is that not only there is a certain gap with rival Nike, Li Ning was even local brands to catch up, lose the Chinese market number two. This year is the "Gateway 2015" strategy last year, is the key to sprint period. March 5, adidas released its annual report for fiscal year 2014, showing annual sales in Greater China 1.811 billion euros, an increase of 10%. This is the fifth consecutive year, Adidas revenue growth in Greater China. According to Euromonitor market research, Adidas and Nike in market share comparable to the Chinese market. "We have Nike evenly matched, our brand has never been stronger." High Skyline said. Such results show that Adidas in the past four years to expand the Chinese market reforms did receive significant results. These reforms include: rich product categories, to the small city of "emerging markets" march, the segmentation of retail outlets, sports classic series continues to expand and promote sports series NEO success. planned start date, Adidas opened a new 2,000 stores, mostly concentrated in small and medium cities. Wholesale business model is still based Adidas conducting channel reform, they also pay more attention to sold out rates, the dealers closer cooperation and help. In order to enhance the brand experience, Adidas still segmentation of retail stores up and down a lot of effort, so far in the country operated more than 80 segments of retail outlets, such as interactive shop Adidas Homecourt, the city's flagship store, basketball, and women's footwear stores and so on. Which only in 2014 introduced four new retail stores. These new stores Adidas brand can be a more in-depth segmentation of the market. In addition, a large number of visible entertainment marketing but also boost the sport Adidas Classic Series and NEO brand influence. In view of the overall situation of the global Adidas Greater China of a questionnaire which looks very rosy. Although the fourth quarter of Adidas in Europe, sales in emerging markets and Latin America are also double-digit growth, but it is another poor performance in key markets in North America, only behind Nike, Under Armour and more are catching up and fell The third American sports brand. 2014 North American market fell by 6%. In addition, adidas Two generous investment in recent years - golf brand TaylorMade and the Russian market's performance is far less than expected. Similarly, Adidas in February 19 this year, announced that the company is looking for current CEO Herbert? Heiner successor. Earlier on January 23, Adidas also announced a $ 280 million sale of low-priced brands has been lackluster music step (Rockport), which in 2006 was acquired by Adidas. All signs let speculation, coaching change is decided after the decline in performance caused by Adidas made investors dissatisfied. High Skyline refused to comment. Herbert joined the company in 2001 and became the longest-serving history Adidas CEO. After the announcement, Herbert inside an open letter that he "will create the rest of the time working in the new strategic plan, a good start to ensure that the performance of the company continued to grow in 2015 and the next time, at the same time good turnover, "the company executives. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: HONGKEE Shoes & nbsp; Bao Manning shoes.)