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& nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] 2015 AFC Asian Cup, the Chinese team surprising group stage three straight victories, now people laugh, Adidas should not give up sponsorship of the Chinese team, Nike picked up cheap. To not release music step (Rockport) brand, Adidas actually spent a lot of effort to weigh. Early in May 2014, there is news that Adidas will sell music step brand, recently, the rumors come true, analysts believe that the release of a move to help reduce Adidas and Nike distance. Adidas latest bulletin announced that it has reached an agreement to ? 280 million sale price will be music and step Berkshire Partners (Berkshire) and New Balance (New Balance) to the operating entity of the coalition of the two parties. This move is expected to bring tens of millions of euros will lose Adidas net profit for fiscal year 2014. Le step is also known as the "White Shoes", founded in 1971, we are committed to the idea of ??walking comfort. 1986 was acquired by American brand Reebok, and in 2006 was acquired by Adidas with Reebok, Adidas Group has become a sub-brand. Le step has stores in Shanghai less than 10 or so, after the release, operations and personnel of these stores go, as the "First Financial Daily" reporters writing, Adidas Greater China, did not give a response, stakeholders the reporter confirmed that the proportion of music step Adidas Greater China business accounted for very little. 2006 fiscal year, before and after the acquisition by Adidas, with annual sales of music step was 293 million euros, while in the 2013 fiscal year, sales in the music step was 289 million euros, that is, in 8 years time and sales of music not retrograde step. Performance Le step has been less than satisfactory. Wang Xin, general manager of Global Partner and Director, Greater China Frost & Sullivan, said the reporter, Adidas transformation of Rockport unsuccessful, it can not be integrated into the system of Adidas, the brand lost its original vitality. Le step was founded in the United States, the major markets in North America, and the products are mainly men. Adidas hopes the acquisition will expand its market to the world, product line covers men and women, to become the world's leading shoe brand. But it did not. both business does not have a highly complementary. Wang Xin Cheap air jordans for sale said, Rockport mainly located for business and leisure, and Adidas sports brand positioning is the main, they are different points barrier footwear. On the other hand, Adidas obvious emphasis on research and development equipment, rather than product marketing. The Rockport main technological factors, in marketing will not be able to enhance the strength of Adidas. Fuse Adidas sale Rockport is the poor performance of the company in 2014 first quarter caused. 2014 first quarter, Adidas-based net income to shareholders of 204 million euros, compared with 308 million euros the previous year declined by 34%, while Rockport sales fell 12.1 percent to 53 million euros. Rockport Adidas system in question already portentously Earlier, after the experience of the financial crisis in 2009, Adidas will not contribute to the success of the company is determined to business commercial cut, followed by downsizing the Reebok, Rockport and other brands of employee . Wang Xin said, Thus, for the purposes of Adidas, Rockport has become more of a burden on the company's development, rather than the growth momentum originally envisaged. Adidas had previously announced a 2015 growth plan, is expected to achieve 17 billion euros in 2015 sales, the actual performance is that fiscal 2014 sales of only 14.8 billion euros, more than in fiscal year 2013 grew only 300 million euros. To achieve the goal of 17 billion euros this year, Adidas may have to charge a strength. In addition to complete their intended target difficult, rivals Nike's momentum is also aggressive. 2010 fiscal year, Nike's revenue was $ 18.324 billion, in fiscal year 2014 (year ending May), revenue rose nearly 50 percent to $ 27.799 billion, while sales Adidas fiscal 2010 to fiscal year 2014 grew by only about 23 %. Nike is still out in front easier to move forward, we intend to further build the core product areas of advantage. Nike sold its sub-brand Umbro, Cole Haan in 2012. Nike made it clear that the release of sub-brands in order to concentrate on business Nike, Jordan Brand, Converse, Hurley brand. Adidas market share in its main markets of Europe and Germany is facing a major rival Nike continues to erode. 2012, Adidas sports goods market share in Western Europe market reached 13.2%, Nike is accounted for 12.4% of the entire market. Wang Xin said, solely on th jordan retro 14 white/fuchsia blast/black e Chinese market perspective, Nike continued to increase in recent years, investment in the field of sport, frequently sponsoring sports stars and events, marketing and other initiatives to take advantage of big data are made constantly opened the gap with Nike, Adidas. Although after 2008, Adidas sink through channels, the introduction of different positioning of the product and other measures to sustain growth, but in the long run these methods are still unable to maintain the sustainable growth of Adidas. Wang Xin said, Nike and Adidas brand in front to give up the child experienced a period not ideal operating conditions, Nike Greater China is facing a slowdown and decline Reservation bring continuous decline in gross margin, Adidas is facing the main battlefield The European market will be eroded crisis. And from the time, Nike central tendency prior to Adidas, and bring oppressive to Adidas, adopted a similar strategy. This seems to represent the global economic slowdown environment, growing sports brand in the field of past practice has become lag can not bring satisfactory results, through the concentration of resources and compete for market share in the core areas is the giant growth are now feasible way out. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: Red Branch shoes)Recently, Reebok once again for its signature shoes Instapump Fury launched a new color version of Sharon. Continuation of the classic shape design of the shoe body, the selection is quite fresh white and blue colors, and by the sweet pink dotted details and decoration inside, and is printed on the shoe flower, and this season is the occasion. 01.jpg (183.92 KB, download number: 0) download Reebok Instapump Fury Sharon 2015-3-19 11:23 upload 02.jpg (226.77 KB, download number: 0) download Reebok Instapump Fury Sharon 2015-3-19 11:23 upload 05.jpg (493.22 KB, download number: 0) download Reebok Instapump Fury Sharon 2015-3-19 11:23 upload 03.jpg (354.1 KB, download number: 0) download Reebok Instapump Fury Sharon 2015-3-19 11:23 upload After many don't note version launched during the world cup, PUMA and evoSPEED for 1.3 days before the launch of the football shoes; X-Ray LE note version. The design is based on the speed is still modeled on evoSPEED and the use of white Mic jordan 3 katrina 2018 ro-Fibre material constitute a shoe body, with exaggerated muscle fibers and skeletal pattern with upper end equipped with present Speed Track structure and DuoFlex technology. At present, the avant-garde football shoes have been through Pro-Direct Soccer and other designated retailers purchased, the world's only limited edition 910 double. puma-evospeed-1-3-x-ray-limited-edition-1.jpg (53.19 KB, download number: 1) download PUMA evoSPEED 1.3 X-Ray LE football shoes 2014-9-11 13:16 PUMA evoSPEED, X-Ray upload, 00clothing brand from Milan Moschino night explosion of red stars seem to come from many big help, but recently & nbsp; Moschino autumn and winter in 2015 issued a series of images, but also invited Kate Perry and Jeremy Scott in person interpretation, visible brand called a powerful force. Interestingly, in the video Kate Perry has been almost static image wear & nbsp; Moschino latest clothing, and & nbsp; Jeremy is been dancing around its side, or even with a layered image processing, so that the screen has several simultaneously Jeremy Scott It appears, with eerie soundtrack full of 1990s street style interpretation of the new clothing line. It is reported that the new series will be released shortly after, a friend might like go to the official website preview.[Chinese shoes Network - Nike brand observation] non-Olympic official sponsor of identity, often harvested sponsors have eye effect. In addition to traditional betting on popular teams and star players, in the manufacture of the topic and the spread of the use of new media, Nike is also a master. London Olympic Games approaching, the UK's second largest market research agency for Olympic marketing effect IpsosMori company did a survey and found that: in the consciousness of the British, the Nike marketing is most closely with the Olympic Games brand. In fact, it has never been a partner of the IOC, did not dig a penny sponsorship fee. Consumers do not know who sponsored the Olympics, just feel who sponsored the Olympics. Since 1996 Atlanta Olympic Games, Nike has acquired a devious marketing trick. At the Atlanta Olympics, when Reebok Olympic sponsors, but next to Coca-Cola, Nike Olympic Park, set up its own brand center, hold some audience participation experience activities, while also distributing printed with the Nike logo to spectators The b jordans on sale mens adge lanyard, easy to carry tickets for everyone. Survey Results in Atlanta after the Olympics showed that over 70% of the audience thought that Nike is a partner of the Olympic Games. at the Olympics after that, in a non-sponsor Nike total harvest of identity sponsor eye effect. At the Beijing Olympics, although Adidas Top Olympic partner, but the Chinese army 28 team has 22 uses Nike equipment, frequent appearances on television, high exposure. In addition to sponsoring popular team, the star athletes betting action is Nike's consistent and in line with the well-conceived marketing strategy. Liu Xiang, for example, Nike found before Liu Xiang became the name of his potential and cooperate, after Athens won the 2004 Nike quickly launch & quot; 12 ?? 88 & quot; ads. 2008 Beijing Olympic Games, Liu Xiang out of the race, Nike biggest trump card in vain. The same day, Nike cooperation with Tencent established & quot; QQ love wall - Blessing Liu Xiang & quot ;, then, several millions of users every day in Tencent online knows the game situation, the use of the Chinese Liu Xiang's a special feeling, so that their brand maximum exposure. The next day, Beijing, Shanghai, Guangzhou and other places of the newspaper published the Nike behind Liu Xiang's new ad, dramatic cause dramatic effects, the negative effects of life and life to be reversed. In social media have not yet entered the mainstream view of 2008, Nike has been given to understand through the export of public expression of emotion and create interactive platform for brand display and what the significance. Data show that during the 2008 Beijing Olympic Games, Nike sales in China and worldwide grew by 53% and 10%, proves the success of Nike's marketing strategy. This year, although the use of social media in the Olympic Games will be subject to many restrictions - Organizing Committee has banned athletes to publish any pictures and videos on the Internet, in order to avoid non-sponsors the opportunity to appearance. Spectators during the game can not use Twitter and Facebook publishing scene photos, but Nike's marketing strategy to diversify it can always find new topics and highlights: For example, on equipment contract with rival rival, which is also eye-catching way. In the first match day London Olympics July 28, British Cycling Star Cavendish will participate air jordan 11 space jam for sale in road cycling race, no accident, then, that he will get the gold medal. As the star of Nike-sponsored athlete, the contract stipulates that he must wear Nike shoes to accept the award, but the British Olympic Committee, in addition to the race course, the British delegation must be dressed in Adidas-sponsored outfit, Cavendish caught In the middle of a dilemma, we have put words, if we force him, he jumped on the podium barefoot. Until then, in fact, no matter which brand he wears, the topic effect have been formed. In general, due to non-Olympic sponsor Nike's & quot; inferior & quot ;, but more likely to stimulate more inspiration and creative spark. In the East End of London boxpark, Nike set up their own digital experiences retail center, it is a temporary store dedicated to prepare for the Olympics. In addition to sales and distribution of products, the store there is a series of digital and social media capabilities to help people experience the Olympics. In the store, people can see through a motion-sensing device their own digital reflection, all the action will be recorded, you can also share on face book and other social media. In addition, an interactive touch screen and gait analysis treadmill and other equipment. Nike believes that digital services and interactive multimedia experience combined will be the future trend of retail development. In fact, already in the Apple AppStore which sold six Nike + Nike has long been appreciated that trend proved to be the era of social justice, the 2006 listing of the Nike + from the outset committed to building a community atmosphere, the user community can contribute to the Nike + Upload data movement inside and get recommendations, where members share their successful experience or challenge friends, has already more than 600 million registered users. In March this year, Nike + application path and social cooperation. Now, the user can run the data through real-time updates to Path smartphone circle of friends. Applied as a private social platform between friends, Path to share quality focus of the story, and Nike + health demands and just form a bond with the Path point, and therefore the two sides hit it off, the launching of a new social product. Nike + additional social features come from CheerMeOn plug can be uploaded to Facebook accounts through which a run, a friend who can give comments or press applaud button - which has not yet finished, the user can even hear the applause from Facebook. Whether in product development and marketing strategies, demand for new media age young people have entered the Nike vision. In 2011, the total marketing budget of Nike highest ever reached $ 2.4 billion, however, in the traditional channels, including television and print media ads running costs are reduced by 40%. Increased marketing investment in the network, indicating that Nike has not restricted to one-way brand awareness through advertising channels, but to happen more contact with the consumer and the depth of interaction. Now, the problem faced by Nike is how many restrictions under the BOCOG, to create a like event after the 2008 Olympic Games, Liu Xiang as viral? Nike-sponsored Team USA will be a hot topic, but in accordance with IOC requirements, non-sponsors shall publish in the same Twitter message with a & quot; 2012 & quot; and & quot; gold & quot; content words, plus restrictions on athletes and the audience, in social media Nike will be walking a fine line of what creative action, along with developing a game process, will also be announced one by one. Expert opinion: online social mad, offline social blind? I can not do! Expert: Beijing Road Sports Consulting Ltd. The key critical value Sports Institute president Zhang international sports brand in the use of aspects of social media set us a good example. Tool is the tool you need, it can not work for you. But how can good? Nike, Adidas such international sports brand advantage in this regard is not beyond imagination how creative and done, but that consciousness. From the well-known Nike + Nike now MakeItCount, are using social media marketing model, the key is in focus and spread when fans can instantly share data after exercise. We observed that, when the audience referred to the Nike and Adidas keywords, Nike and Adidas are more concentrated dispersion. In the debris of the times, if you are more fragmented, it too is not conducive to spread. That means that people refer to you, there will be many different understanding and interpretation, compared to say, Nike is more clear and focused. Data show that, with regard to the Olympic Games, Nike and Adidas brand reference rate, the former is 7.7% which is 0.1%. essence, the Olympic sports brand is associated with the highest use of social media marketing, when the spirit of sport is a perfect combination of points. But not with the combination, we will be able to do? Last year, Li Ning to do an activity, in fact, be more successful online, but not being able to fall in a timely manner, the effect is a little disappointed. It was a record period of running voice, and uploaded to the Internet, so users guess is where the activities of the running. Mainly pushed their running shoes, some opinion leaders to take the lead added many more users come to share, the online portion of this activity is the use of new media marketing success, but the whereabouts of the missing line to the theme activities, the sound is not enough. A little disappointed. (Chinese shoes Network - the most authoritative and most professional Footwear News) Nike's classic Court Force style has recently been redesigned as a brand new basic pack, each of which includes Hi and Lo two Pack. these 4 Court Force, both color and design, show their elegant temperament, in which the White / Purple / black is also made of a variety of special fabrics! Neo - Y-3 Honja Hi transparent box comments on : "Neo - transparent shoebox" next: Y-3 Honja Hi adidas Originals again with the famous street artist FAFI to launch new, this time to get the Adidas Originals Honey Mid and Stan Smith two shoes let master FAFI Garffiti comic personality show, two Sneakers you will be filled with the sense of the times in France famous fashion brand Colette to find it. , Stan, Smith, /Honey, Mid, Nike, Halloween, too commented on last article: "Stan Smith /Honey Mid" debut next article: Nike has also been to Halloween Nike recently brought two new shades of "Camper Green" and "Cool Grey" for LunarCharge. As before, the two pairs of design sections are made of Lunarlon midsole with neoprene and mesh material, while the joint is made using seamless lithography. The side fender with ink point elements, the final choice of rope style shoes laces perfect ending. 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